Rebecca Agent // consultant & strategic advisor
Collaborate, identify, shape and shift. Innovate, measure and repeat! Rebecca Agent is a management consultant and director at Change by Design ltd. Applauded for her fresh, results-driven approach, Rebecca partners with business leaders and entrepreneurs to plan, prioritise, and push boundaries. She pioneers sustainable strategy, untangles complexity, and supports clients navigating transformational CHANGE.
STRATEGIC FORESIGHT
Rebecca challenges assumptions and redefines boundaries. Brilliance doesn’t happen without first understanding why you do what you do. She works with clients to clarify strategy and direction—applying foresight, systems thinking, and human-centred design to unlock the full potential of culture, people and technology.
BESPOKE DELIVERY
Successful projects, programmes and portfolios follow a timely yet adaptive path. With strategy and outcomes at the core, Rebecca uses modern delivery practices to craft fit-for-purpose governance and execution frameworks—anchored in her mantra of ‘rights’, right work at the right time, right on budget.
SUSTAINABLE CHANGE
Intelligent transformation is shaped through a wide-angle lens. Rebecca monitors signals across economic, social and environmental systems—bringing them together to help people and organisations respond with agility. The result? Change that’s bold, embedded and built to last.
Making sense of things
Blog
… head over to LinkedIn for the full timeline.
Case studies and client highlights
auckland council
auckland council | Portfolio Transformation & Operating Model Integration
Transitioned a $100B+ 10-year pipeline into a prioritised, portfolio-based investment model. Embedded new governance, delivery tooling, and reporting across 7,000+ staff. Led change engagement and uplifted execution capability to support new ways of working.
→ Transformation, Portfolio Management, Governance, Public Sector
Auckland Council
Auckland Council | Fleet decarbonisation & Operating Model Optimisation
Wrote the 5-year roadmap to reduce fleet emissions by 50%, embedding new KPIs, behaviour change initiatives, and a ‘travel as a service’ model. Delivered $200K+ OPEX savings and built capability to deliver decarbonisation through business-as-usual operations.
→ Sustainability, Public Sector, Behaviour Change, Operating Model
Public Trust
Public Trust | Enterprise PMO & Change Function Setup
Established an enterprise-wide PMO (14+ FTE, $8M portfolio) to lead transformation across people, tech, data, and process. Embedded governance, planning, and delivery disciplines—lifting transparency, delivery cadence, and strategic alignment.
→ Transformation, Governance, Portfolio Management, Public Sector
tourism Holdings
tourism Holdings | PRODUCT INNOVATION & Future Fleet StraTegy
Commercialised the world’s first electric motorhome rental offering and rolled out 54 public EV chargers across 23 regions. Shaped future investment strategy with stress testing, tipping point analysis, and new KPI frameworks to guide long-term R&D.
→ Innovation, Sustainability, EV Infrastructure, Commercialisation
startups (NZ + US)
startups (NZ + US) | early-stage advisory - capital raise & delivery planning
Supported founders in preparing for first capital raise, building operating models, and aligning resource plans to funding. Helped shape early product-market fit and designed delivery capability to meet contract commitments.
→ Startup Advisory, Strategy Execution, Operational Design, Capital Planning
waka kotahi
(NZ Transport Agency)
waka kotahi (NZ Transport Agency) | Climate Strategy & Investment Portfolio Setup
Established a national climate change portfolio aligned with 2035 emissions targets. Developed strategy, investment criteria, and a MoP-aligned delivery roadmap. Secured executive buy-in and transitioned oversight to internal teams for long-term execution.
→ Climate Strategy, National Policy, Portfolio Delivery, Government
Qualmark
Qualmark | SUSTAINABILITY STRATEGY & Tourism accreditation
Developed a business case and roadmap to reposition Qualmark’s accreditation model, aligning with Tourism New Zealand’s 100% Pure campaign. Proposed a globally recognised sustainability standard to drive sector-wide impact and brand alignment.
→ Sustainability, Strategy, Tourism, Accreditation
strategic advisory
Various Clients | Strategic Advisory, AI Enablement & Capability Uplift
Provided short-term advisory to senior leaders on risk governance, AI-driven workflows, and capability building. Published insights on change and transformation delivery and created systems for internal knowledge sharing and content reuse.
→ Advisory, AI & Future Readiness, Governance, Capability Building
About rebecca
Over two decades of experience, insight, and strategic capability sit behind Rebecca Agent. Highly adept in global business environments, she weaves clarity and momentum into her work as a consultant and strategic advisor.
With an MBA, specialising in sustainability and operations management, Rebecca is a respected consultant known for disrupting with a fresh, dynamic approach. Her strength lies in helping leaders make clear, honest, and effective business decisions—bringing clarity to complexity. She’s driven by purpose, committed to performance, and brings her full energy to every engagement.
Rebecca has a deep love for travel, entrepreneurship, and meaningful business. She is also a certified yoga teacher and holds a certificate in design from Emily Carr University in Vancouver, Canada. Her ongoing learning includes studies in the Circular Economy (Ellen MacArthur Foundation), Advanced Design Thinking (IDEO), Futures Thinking (Institute for the Future), and AI for Decision-Making (University of Helsinki).
Rebecca believes great strategy and execution are a bold blend of business, art, and heart.
How Rebecca helps
Rebecca works with senior leaders to:
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Turning ideas into action with clear priorities, practical roadmaps, and hands-on delivery.
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Simplifying decisions, embedding new ways of working, and making change stick across teams and systems.
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Strengthening governance, uplifting delivery maturity, and supporting leaders through transformation.
Client Testimonials
“Rebecca has played a vital role in bringing the Britz EVolve (NZ’s first Electric Motorhome) to market in New Zealand. Quite simply we could not have done this without her leadership. Passionate, determined, huge capacity to take on many tasks, excellent stakeholder management and an outstanding focus on outcomes and delivery describes Rebecca’s character and skill. We’ve been lucky to have her in our business.”
“Rebecca was selected to join our business based on her extensive project experience and her obvious expertise in the field of sustainability. While only with us for a relatively short time, her contribution to our project was immense. From day one Rebecca harnessed our project requirements, and led the development of a comprehensive business case which was of high quality, particularly considering the time and resource pressures which were facing our business. While not afraid to challenge existing business thinking, Rebecca displayed an engaging approach to bring stakeholders on the journey, all while remaining steadfast in her commitment to project management fundamentals. During her time within Qualmark Rebecca also successfully managed a small project team which included both contract and internal people. I would be glad to work with Rebecca again in the future, because I’m confident she is one of those people who gets things done, on brief and on time.”
“I engaged Rebecca Agent to coach me through the process of re-establishing the consultancy business I had bought away from my former employer. She got straight to the heart of the challenge, guiding me through the fundamental decisions that needed to be made in order to create clear focus and prioritise, and also to align how my business could grow in line with what meant most to me in accordance with my personal values. She has a way of cutting through the fluff yet delivering sound, actionable, motivating guidance with warmth, energy and charm. At the end of our set of coaching sessions, I had a clear plan and set of deliverables to focus on. Looking back, I can see the impact Rebecca’s guidance had and do my best to stay true to her advice today.”
“Rebecca was a wonderful mentor and coach when I was planning my transition from working in New Zealand to moving overseas. She shared her direct strategic experience, provided rich context to help my decision-making, and generously opened up her network to those in the field of corporate sustainability. I was impressed by her kind, warm nature, and how she expertly guided me through a series of steps that pushed me and gave me the confidence to pursue new offshore roles. Coaching has been hugely beneficial in my life, and I continue to use it as an important tool to make progress both personally and professionally.”
“It’s a breath of fresh air working with such a passionate and knowledgeable individual. Rebecca lead a key organizational project that we worked closely on for two months. It was a pleasure and an invaluable opportunity to work, learn and observe Rebecca’s vast skillset and experience. Above all, I was impressed with Rebecca’s stakeholder engagement skills, by bringing people onboard through empowering and including them on the shared vision and projects purpose. I would highly recommend Rebecca to any organization with the extensive value Rebecca can add. It would be an honor to have the opportunity to work with Rebecca again”
Lets connect?
Don’t be surprised if Rebecca shifts your mindset, questions your assumptions, breaks down business blocks, and challenges the norm.
The outcome? A more authentic, expansive, profitable, sustainable business—built to last.
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