Fuelled by a passion for fairly traded, ethically sourced and sustainable products, Rebecca created Mala Earth. Cutting her teeth at taking an idea to market, Rebecca added extra pressure by donating a percentage of profits to charity. The concept was formed after she became a qualified yoga teacher and saw a gap in the market for Mala Beads (ancient prayer and meditation beads).

Within the first year, Rebecca created a successful e-commerce business and implemented a sustainable business structure, and handed over daily processes to an Operations Manager. All accomplished with a ton of hustle and heart, an MBA and practical business skills! The business was successfully sold in 2018 and continues to thrive today under new owership.

What value was added?

• Research, analysis and implementation of business strategy, brand strategy, business plan and marketing plan

• Value chain analysis, implementation and testing of efficient systems and business processes

• Financial planning, budgeting, supplier negotiation and on-going relationship building

• Stock analysis, catalogue creation, inventory and wholesale relationship management

• Creation and management of workshops and events. Highlights included securing a market day with the Chopra Centre in Carlsbad California during testing phase, and on-going relationships with Lululemon stores around NZ

• Photo-shoot management and liaising with sponsorship partners. Notably the launch photo-shoot was held at three locations in California, employing a professional photographer, qualified yoga teachers and all merchandise being donated for the project from well-known respected industry leaders:

  • Manduka – yoga mats & accessories

  • We’ar – yoga clothing

  • Local Honey – bikinis

  • Boardworks – SUP yoga boards

• Analysis and creation of distribution chain with ongoing management

• Visual and graphic design for all online media channels

• Research, design, writing and delivery of digital marketing campaigns

Media Mentions

• Stuff - Tips for a more blissful life

• Blissology - Bliss army teacher feature

• East West Yoga Studio - Mala Earth

Images via Mala Earth